Monday, November 16, 2009

Chinoiserie Wallpaper Series-Fromental


Founded in 2005, Fromental has catapulted to the top of the design world, taking its place among the most beautiful wallpaper in the world. It is owned by the former creative director of de Gournay and his wife. I find their take on hand painted silk Chinoiserie wallcovering to be fresh and modern, yet elegant and classic, making it a perfect choice in any style home. But what impresses me most is that this design duo is seeking to expand their reach far beyond the more traditional look of de Gournay and Gracie. They have taken historical motifs and updated them with brightness and wit, blending British classicism with London's fashion scene. The expansive colorways and unusual patterns like the lotus and carp and monkeys give it a boldness and an edge that make it especially attractive to the younger, hipper, urban dweller and to those with a love for art deco, mid century modern, and contemporary design. As a collector of singerie, I am especially smitten by the monkey patterns, which would be amazing for a gentleman's bedroom, bath, study, or dressing room. Imagine it in a boy's bedroom! The more traditional dining room above by Alessandra Branca and the contemporary living room below demonstrate the immense versatility of this line. I am excited to visit the George Smith showroom, their New York representative, to see the collection the next time I am in New York City.



































20 comments:

Laura Trevey said...

There is something so elegant about Chinese brushstrokes....

Beautiful wallpapers!!

xo Laura

Chic Coles (Cole Design) said...

I love these wallpapers. My favorites are the ones with the bright colors. Thanks for the inspiration!

Aesthetic Oiseau said...

Ummm...I would do ANYTHING for that purple/gold number with the sunburst mirror. It would be perfect for my dining room. I will be dreaming about it now...thank you.

La Dolfina said...

I think I died and went to Chinoiserie Heaven!!
(I did a post today about how I found my chinoiserie fireplace in Paris, as a follow up to it being featured on your blog :)
Thanks again...
Have a wonderful day

Theresa Cheek said...

Very nice selection! I love the fish. Really great post Beth.

Averill said...

Breathtakingly beautiful, Beth. Thanks for sharing. My favorite is definitely the second to last -- what a dramatic scene and color palette!

Vickie H. said...

Once again, you broaden my horizons beyond measure! Simply gorgeous wallcoverings! Thank you for this beautiful post.

Kitty said...

Uh-mazing! Each photo more captivating than the next. yea for Singerie! The bright white downstairs kitchen reminds me of Edwina Monsoon's from Ab Fab. Great post, Beth! xo kitty

lady jicky said...

I would have to say the Koi swimming in the green coloured wallpaper is my fav.

Dagny @ Beautiful Living said...

SO stunning!! I'm more and more wanting some chinoserie wallpaper in our house. I think it would complement the rest of the decor perfectly!

Style Redux 2 said...

Laura-Yes, these are all hand painted.

Style Redux 2 said...

CC-Lots of great inspiration.

Style Redux 2 said...

Aesthetic Oiseau-One of my favorites.

Style Redux 2 said...

Therese-Great-I'm off to check it out.

Style Redux 2 said...

Theresa-The carp are so much fun!

Style Redux 2 said...

Averill-Yes, the colors and subjects have a great modern edge.

Style Redux 2 said...

Vickie-Thanks for your lovely comment.

Style Redux 2 said...

Kitty-Thanks!

Style Redux 2 said...

Lady Jicky-A great choice.

Style Redux 2 said...

Dagny-Isn't your dining room paper Chinoiserie?